Net advertising revenue in Norwegian media
Data on net advertising revenue in Norwegian media are collected by the Institute for Advertising and Media Statistics (IRM). IRM is an independent and self-financed institute based in Sweden, which collects, processes, analyses and publishes data on Nordic advertising and media markets.

The statistics are based on reports from media companies and trade organisations and document advertisers' actual spending in different media, net of discounts. IRM's original categories are somewhat altered to make comparison between media channels more easy.

Internet advertising revenue includes display advertising in online newspapers and other web sites, classified ads, search ads, online directories, web-TV (from 2013) and social media (from 2015). Advertising on mobile platforms is included under Internet from 2012. Revenue on search ads is estimated in collaboration with Google. Details concerning revenue from different types of advertising on Internet can be found in IRM's reports.

IRM publishes quarterly and annual reports on the advertising market in Norway as well as other Nordic countries. More information can be found on IRM's website.
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Net advertising revenue in Norwegian media 2005 - 2016, current prices (mill NOK)

Current prices200520062007200820092010201120122013201420152016  
Print newspapers total6 6587 1018 0027 7406 4246 6846 6976 2805 8534 9053 9783 223 
- paid-for newspapers6 1386 5287 3667 0635 8196 0746 0935 6515 1434 3143 4732 839 
- inserts388423465501460471464512509403365261 
- free newspapers132150171176145139140117201188140123 
Magazines626633649644508547585547486400326279 
Specialized press514541567592539559505499482442422385 
Directories1 2381 12787171657133819811874544129 
Direct mail2 7352 6192 6192 5722 2932 2642 4402 3292 0992 0721 9411 863 
TV2 6482 9123 0493 1622 7933 0593 3803 6423 8293 8073 8673 941 
Radio500498547581504561559602593715764739 
Cinema111112127143115139147156147130138160 
Internet1 5322 2003 1093 5003 5183 9194 3554 8045 5646 6767 5457 931 
Outdoor424427494532481506567582594557589637 
Total16 98818 17120 03220 18017 74618 57519 43319 55919 72019 75819 61119 187 
Notes:

Estimates for advertising revenue in social media are included from 2015 onward.

The data basis for radio and free newspapers is more comprehensive in 2014 and 2015 than before, and comparisons with previous years must be made with caution.

In 2014 all IRM data from 2005 onward has been revised and updated.

Number of free papers included in the statitics increased in 2013.

Some of the original media categories used by IRM are somewhat altered by Medianorway to ease comparison between different media.

Online newspapers are included in the Internet category.

Constant prices in 2005 value.

Important:
When using data from this database please refer to medianorway as well as the original source of the statistics.

Medienorge may have more detailed data than presented here. Please contact us by phone or e-mail.

 
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