Daily use of mobile media content
The statistics on use of mobile media content are based on results from the comprehensive media survey Consumer & Media, conducted by Kantar TNS Norway. The survey is carried out by use of telephone interviews and maps several types of media usage, including the use of media content via mobile phones.

Data below show the share of Norwegians, aged 12 years and older, which has accessed mobile media content daily. Statistics on weekly use of mobile media content - broken down by sex and age - can be found here.

Daily use of mobile media content 2007 - 2016 (percent)

20072008200920102011  
Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4  
Daily4544555566891112151719222527  
20122013201420152016  
Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4  
Daily3236404246495151515658586063646567 - - -  
Notes:

Includes both use of ordinary web-sites via mobile phone and use of mobile web-portals.

From Q2 2014 onwards, an adjusted weight is applied. With this weight, the Q1 2014 figure would be 53 percent.

Important:
When using data from this database please refer to medianorway as well as the original source of the statistics.

Medienorge may have more detailed data than presented here. Please contact us by phone or e-mail.

 
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