Initially (years 1992-1999) the company responsible for conducting the survey was MMI. From 2000 onwards, the company in charge has been Kantar TNS Norway. Kantar made substancial changes to the survey layout, which resulted in a significant increase in viewing time, especially among younger age groups. Today viewing on all TV-screens, including screens connected to Apple TV, Chromecast etc., is monitored.
Below you can find data on television viewing the average day among persons who own a TV, based on results for a full year. You can choose between:
- market shares - share of total viewing time
- daily reach - viewers as share of population
- viewing time - average viewing time in minutes
Kantar TNS: Average daily market shares year 2016, distributed by all (per cent)
|2016||12+ years||Whole day||30,7||5,3||3,0||18,3||2,2||2,8||0,7||1,5||0,8||7,1||2,0||3,1||1,8||0,4||4,7||2,1||1,5||0,1||11,6||100,0|
Until July 2016 the TV Meter Survey included households with TVs connected through cabel, satellite or TV antennea only. From July 2016 onwards, households with TVs exclusively connected to the Internet are also included.
TV 2 Filmkanalen and TV 2 Bliss were both discontinued i 2015. The channels were replaced by TV 2 Humor and TV 2 Livsstil.
In July 2014 Kantar TNS started measuring TV-viewing outside the home - at summer houses, pubs etc.- by way of a portable meter. This change led to a significant increase in recorded viewing. Web TV viewing on PC/Mac was included in the survey late in 2013, but was suspended in July 2014. Due to the method used these ratings were very low.
Market shares, viewing time and reach for channels with transmissions parts of the calendar year only, will be too low because the figures are averages based on totals for the whole year. TV 2 was launched in September 1992. NRK2 started services in September 1996. TV 2's market share in September-December 1992 was 12-15%.
From 2010 onwards, time periods used for market shares are somewhat modified.
From 2008 onwards, playback of recorded programs within 7 days of transmission is included in the viewing time.
When Kantar TNS assumed responsibility for the survey in 2000, important changes were made. The sample size was doubled, all TV sets in the households were monitored and new rules for viewer registration were established. The result was a significant increase in TV viewing time, especially among younger age groups.
In 1996 MMI changed its method of calculating market shares. Because of this change, data before and after 1996 are not strictly comparable, but if you tick off the choice 'all years', you will get data which have been recalculated according to the new method. These data are available for 'all' only, and cannot be distributed by background variables. Using the same procedure, you can get data on daily reach and viewing time for all years as well.