nitially (years 1992-1999) the company responsible for conducting the survey was MMI. From 2000 onwards, the company in charge has been Kantar TNS Norway. Kantar made substancial changes to the survey layout, which resulted in a significant increase in viewing time, especially among younger age groups. Today viewing on all TV-screens, including screens connected to Apple TV, Chromecast etc., is monitored.
Below you can find data on television viewing the average day, based on results for a full year. You can choose between:
- daily reach - viewers as share of population
- viewing time - average viewing time in minutes
Kantar TNS: Average daily viewing time 2000 - 2016, distributed by all (minutes)
Until July 2016 the TV Meter Survey included households with TVs connected through cabel, satellite or TV antennea only. From July 2016 onwards, households with TVs exclusively connected to the Internet are also included.
In July 2014 Kantar TNS started measuring TV-viewing outside the home - at summer houses, pubs etc.- by way of a portable meter. This change led to a significant increase in recorded viewing. Web TV viewing on PC/Mac was included in the survey late in 2013, but was suspended in July 2014. Due to the method used these ratings were very low.
From 2008 onwards, playback of recorded programs within 7 days of transmission is included in the viewing time.
When Kantar TNS resumed responsibility for the survey in 2000 important changes were made. The sample size was doubled, all TV sets in the households were monitored and new rules for viewer registration were established. The result was a significant increase in viewing time, especially among younger age groups.