PPM - Norwegian radio channels' listening data
The PPM survey is an electronic measurement of radio listening by a 'Portable People Meter', carried out by Kantar TNS Norway. These electronic measurements started in 2006, and have since 2007 replaced data from the interview-based Radiounders√łkelsen ('The radio survey') as Norwegian radio channels' official listening data. The survey is carried out by way of a nationwide panel which is equipped with electronic measuring apparatuses that recognise all radio sound transmitted from the participating radio channels.

The survey measures listening to radio channels taking part in the survey only, which means that the results may vary depending on the number of channels participating. In 2014 the survey was extended with several digital NRK channels (DAB) and more DAB channels were included in the following years. This affects both total radio listening and market shares. 2018 onwards only nationwide DAB channels are included in the survey.

Below you can find the radio channels' market shares, daily reach and listening time the average day. Data can be broken down by sex and age.
get data

Market shares the average day 2018 (share of population)

Year
All
NRK P1NRK P2NRK P3NRK
Klassisk
NRK
Alltid
nyheter
NRK
mP3
NRK
Sport
NRK
P1+
NRK
P13
NRK
Super
NRK
Jazz
P4P5P6P7P8P9
Retro
P10
Country
Other
channels
P4
NRJRadio
Norge
KissRadio
Rock
Radio
Soft
P24-7
Mix
Norsk
Pop
Bauer
Pop Up
Radio
Vinyl
Radio
Topp 40
Radio1Radio
total
 
201812+ years 38,0 4,6 3,5 1,2 1,4 1,9 1,7 11,4 1,8 0,4 0,1 14,2 2,6 0,9 1,8 0,7 0,7 1,2 0,0 1,1 3,7 0,8 1,5 0,1 0,6 0,5 0,3 1,8 1,1 0,3 100,0  
Notes:

With the transition to DAB during 2017 several new radio channels were launched. P4 and Bauer channels that previously were reported under "Other channels" are now reported separately.

Important:
When using data from this database please refer to medianorway as well as the original source of the statistics.

Medienorge may have more detailed data than presented here. Please contact us by phone or e-mail.

 
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