medienorway
Net advertising revenue in Norwegian media

Data on net advertising revenue in Norwegian media are collected by the Institute for Advertising and Media Statistics (IRM). IRM is an independent and self-financed institute based in Sweden, which collects, analyses and publishes data on Nordic advertising and media markets.

The statistics are based on reports from media companies and trade organisations and shows advertisers' actual spending in different media, net of discounts. IRM's original categories are somewhat altered to make comparison between media channels more easy.

Internet advertising revenue includes display advertising in online newspapers and other web sites, classified ads, search ads, online directories, web-TV (from 2013) and social media (from 2015). Advertising on mobile platforms is included under Internet from 2012. Revenue on search ads is estimated in collaboration with Google. Details concerning revenue from different types of advertising on Internet can be found in IRM's reports.

IRM publishes quarterly and annual reports on the advertising market in Norway as well as other Nordic countries. More information can be found on IRM's website.

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Net advertising revenue in Norwegian media 2005 - 2021, current prices (mill NOK)

Current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
 
Print newspapers total-----6 6587 1018 0027 7406 424 
- paid-for newspapers-----6 1386 5287 3667 0635 819 
- inserts-----388423465501460 
- free newspapers-----132150171176145 
Magazines-----626633649644508 
Specialized press-----514541567592539 
Directories-----1 2381 127871716571 
Direct mail-----2 7352 6192 6192 5722 293 
TV-----2 6482 9123 0493 1622 793 
Radio-----500498547581504 
Cinema-----111112127143115 
Internet-----1 5322 2003 1093 5003 518 
Outdoor-----424427494532481 
Total-----16 98818 17120 03220 18017 746 
Current prices
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
 
Print newspapers total6 6846 6976 2805 8534 9053 9783 2232 7832 5622 307 
- paid-for newspapers6 0746 0935 6515 1434 3143 4732 8392 4672 2231 984 
- inserts471464512509403365261209241248 
- free newspapers1391401172011881401231079876 
Magazines547585547486400326279227188153 
Specialized press559505499482442422385370350334 
Directories3381981187454412912-- 
Direct mail2 2642 4402 3292 0992 0721 9411 8631 7021 4711 328 
TV3 0593 3803 6423 8293 8073 8673 9413 9533 7893 612 
Radio561559602593715764739694618551 
Cinema139147156147130138160173204216 
Internet3 9194 3554 8045 5646 6767 5457 9319 16110 64811 803 
Outdoor506567582594557589637738724778 
Total18 57519 43319 55919 72019 75819 61119 18719 81220 55421 083 
Current prices
2020
2021
 
Print newspapers total1 7111 665 
- paid-for newspapers1 4311 425 
- inserts233195 
- free newspapers4745 
Magazines122120 
Specialized press300311 
Direct mail996960 
TV3 3303 527 
Radio506617 
Cinema93120 
Internet12 26915 590 
Outdoor502622 
Total19 83023 532 

Notes:

Data on spesialized press includes printed press only.

Constant prices are based on 2005 value.

Estimates for advertising revenue in social media are included from 2015 onward.

The data basis for radio and free newspapers is more comprehensive in 2014 and 2015 than before, and comparisons with previous years must be made with caution.

In 2014 all IRM data from 2005 onward has been revised and updated.

Number of free papers included in the statitics increased in 2013.

Some of the original media categories used by IRM are somewhat altered by Medianorway to ease comparison between different media.

Online newspapers are included in the Internet category.