PPM - listening data nationwide channels
From 2019 onwards Nielsen Media Research is responible for measuring daily listening on Norway's nationwide radio channels. The PPM survey is a continuation of the survey carried out by Kantar TNS Norway between 2006 and 2018, using mainly the same method.
The survey is carried out by way of a nationwide panel which is equipped with electronic measuring apparatuses that recognise all radio sound transmitted from the participating radio channels. Only radio channels taking part in the survey is monitored, and results may vary depending on the number of channels participating. Timeshift listening - including podcasts - until 7 days after broadcast is included.
The main changes to the survey layout after Nielsen took over from Kantar i 2019 are: More NRKs channels are included, the panel is twice the size as the previous one and the lower age limit has been reduced from 12 to 10 years.
Below you can find the radio channels' market shares, daily reach and listening time the average day. Data can be broken down by sex, age and education. Listening data for the years 2007-2018 can be found here. Data at the level of radio companies are to be found here.
Comparative listening data for Norway and the other Nordic countries can be found at the Nordic knowledge center Nordicom.
The survey is carried out by way of a nationwide panel which is equipped with electronic measuring apparatuses that recognise all radio sound transmitted from the participating radio channels. Only radio channels taking part in the survey is monitored, and results may vary depending on the number of channels participating. Timeshift listening - including podcasts - until 7 days after broadcast is included.
The main changes to the survey layout after Nielsen took over from Kantar i 2019 are: More NRKs channels are included, the panel is twice the size as the previous one and the lower age limit has been reduced from 12 to 10 years.
Below you can find the radio channels' market shares, daily reach and listening time the average day. Data can be broken down by sex, age and education. Listening data for the years 2007-2018 can be found here. Data at the level of radio companies are to be found here.
Comparative listening data for Norway and the other Nordic countries can be found at the Nordic knowledge center Nordicom.
get data
Market shares the average day 2021 (share of population)
| Year | All | NRK P1 | NRK P2 | NRK P3 | NRK Klassisk | NRK Alltid nyheter | NRK Sápmi | NRK mP3 | NRK Folke- musikk | NRK Super | NRK Sport | NRK Vær | NRK Jazz | NRK P1+ | NRK P13 | NRK P13 Radio- resepsjonen | NRK Trafikk | NRK P3 Urørt | NRK P3X | P4 | P5 | P6 | P7 | P8 | P9 Retro | P10 Country | NRJ | Radio Norge | KISS | Radio Rock | P24-7 Kos | P24-7 Mix | Norsk Pop | Radio Vinyl | Radio Topp 40 | Radio 1 | Bauer Pop Up | Bauer Pluss Total | Total | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 | 10+ years | 38,1 | 6,9 | 2,7 | 1,6 | 1,7 | 0,0 | 2,5 | 0,0 | 0,2 | 0,9 | 0,0 | 0,4 | 9,2 | 1,7 | 0,1 | 0,0 | 0,0 | 0,0 | 13,0 | 2,8 | 1,0 | 1,8 | 0,7 | 0,8 | 1,5 | 1,0 | 3,5 | 0,4 | 1,6 | 0,8 | 0,7 | 0,2 | 2,5 | 1,3 | 0,0 | 0,1 | 0,0 | 100,0 |
Notes:
The PPM survey includes timeshift listening until 7 days after broadcast.
Listening is reported by the minute.
The PPM data include passive listening or exposure to radio transmissions, independent of whether the listeners are aware of the radio transmissions - e.g. radio broadcasts in shops, restaurants etc.
Download data as Excel-document