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PPM - listening data nationwide channels
From 2019 onwards Nielsen Media Research is responible for measuring daily listening on Norway's nationwide radio channels. The PPM survey is a continuation of the survey carried out by Kantar TNS Norway between 2006 and 2018, using mainly the same method.

The survey is carried out by way of a nationwide panel which is equipped with electronic measuring apparatuses that recognise all radio sound transmitted from the participating radio channels. Only radio channels taking part in the survey is monitored, and results may vary depending on the number of channels participating. Timeshift listening - including podcasts - until 7 days after broadcast is included.

The main changes to the survey layout after Nielsen took over from Kantar i 2019 are: More NRKs channels are included, the panel is twice the size as the previous one and the lower age limit has been reduced from 12 to 10 years.

Below you can find the radio channels' market shares, daily reach and listening time the average day. Data can be broken down by sex, age and education. Listening data for the years 2007-2018 can be found here. Data at the level of radio companies are to be found here.

Comparative listening data for Norway and the other Nordic countries can be found at the Nordic knowledge center Nordicom.
get data

Market shares the average day 2021 (share of population)

Year
All
NRK
P1
NRK
P2
NRK
P3
NRK
Klassisk
NRK
Alltid
nyheter
NRK
Sápmi
NRK
mP3
NRK
Folke-
musikk
NRK
Super
NRK
Sport
NRK
Vær
NRK
Jazz
NRK
P1+
NRK
P13
NRK P13
Radio-
resepsjonen
NRK
Trafikk
NRK
P3 Urørt
NRK
P3X
P4P5P6P7P8P9
Retro
P10
Country
NRJRadio
Norge
KISSRadio
Rock
P24-7
Kos
P24-7
Mix
Norsk
Pop
Radio
Vinyl
Radio
Topp 40
Radio 1Bauer
Pop Up
Bauer
Pluss Total
Total  
202110+ years 38,1 6,9 2,7 1,6 1,7 0,0 2,5 0,0 0,2 0,9 0,0 0,4 9,2 1,7 0,1 0,0 0,0 0,0 13,0 2,8 1,0 1,8 0,7 0,8 1,5 1,0 3,5 0,4 1,6 0,8 0,7 0,2 2,5 1,3 0,0 0,1 0,0 100,0  

Notes:

The PPM survey includes timeshift listening until 7 days after broadcast.

Listening is reported by the minute.

The PPM data include passive listening or exposure to radio transmissions, independent of whether the listeners are aware of the radio transmissions - e.g. radio broadcasts in shops, restaurants etc.