medienorway
Total TV viewing the average day

Since 1992 the market shares of Norwegian TV channels have been based upon results from the Norwegian TV Meter Survey, where TV viewing is recorded using an electronic TV meter. The survey has monitored all television viewing in private Norwegian households owning a television set.

In 2018 the survey changed its name to TVOV and was subject to several changes: Live online viewing on all types of screens, both in and out of home, was included, and the universe was extended to households without a TV set. Instead of persons 12 years and older owning a TV, it now covers the whole population 10-79 years old. A sub sample of children is monitored as well. As before, the survey is comissioned by TV channels operating in Norway.

Initially (years 1992-1999) the company responsible for conducting the survey was MMI. From 2000 onwards, the company in charge has been Kantar TNS Norway. Kantar made substancial changes to the survey layout in 2000. This resulted in a significant increase in viewing time, especially among younger age groups. In 2008 timeshifted viewing was included, and from 2014 viewing outside the home has been monitored as well.

Below you can find data on television viewing the average day, based on results for a full year. You can choose between:

  • daily reach - viewers as share of population
  • viewing time - average viewing time in minutes

The data can be broken down by sex, age and education. Information about market shares and reach of Norwegian TV channels can be found here.

Comparative viewing data for Norway and the other Nordic countries can be found at Nordicom.

get data

Kantar TNS: Average daily viewing time 2000 - 2021, distributed by all (minutes)

Viewing time
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
 
All 12+ years163158157164166164156154174184183178175168174173167150 
Viewing time
2018
2019
2020
2021
 
All 10-79 years127117118108 

Notes:

Several changes have been made through the years regarding how viewing is measured and who is measured. From 2018 onwards all linear viewing on all screens and platforms, both in and out of home, is monitored. Until 2018 only households with TV sets were included in the survey panel. Now all households are included and the age range has changed from 12 years plus till 10-79 years.

In July 2014 Kantar TNS started measuring TV-viewing outside the home - at summer houses, pubs etc.- by way of a portable meter. This change led to a significant increase in recorded viewing. From 2008 onwards playback of recorded programs within 7 days of transmission is included. When Kantar TNS assumed responsibility for the survey from MMI in 2000, Kantar TNS doubled the sample size, started monitoring all TV sets in the households and introduced new rules for viewer registration. The result was a significant increase in TV viewing, especially among the young.