Largest media groups in Norway

Below you will find a list of the largest media groups in Norway, ranked according to annual turnover (operating revenue) in the Norwegian market. Data are based on the companies' annual accounts and web sites, and on information obtained directly from the companies' management. Turnover figures are based on group accounts: transactions between subsidiary companies in the same group has been eliminated and all revenue in subsidiaries is included. Until 2014 turnover in joint ventures was distributed between the owners, but due to new international accounting standards, revenue from joint ventures is excluded from 2014 onwards. The effect of this change varies between media groups, depending on the scale of co-ownership.

When turnover for Norway is not available, data are estimated based on information directly from the companies. Turnover in foreign currencies has been converted to NOK according to average exchange rates the relevant year. Where ownership shares are not given, companies are wholly owned.

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Largest media groups in Norway 2021

Group Owners per 31.12. Media activities,
brand names
(mill. NOK)
(mill. NOK)
share (percent)
Egmont Fonden (Denmark) Self-owned foundation TV channels: TV 2. Books & magazines: Cappelen Damm, Storytel (50%) Story House Egmont. Film production/distribution/cinemas: Nordisk Film, Maipo Film (50%). Online:,, Games: Nordisk Games 10 325 21 072 49
- TV 2 Gruppen Egmont Fonden (Denmark) TV: TV 2, TV 2 Zebra, TV 2 Nyhetskanalen, TV 2 Livsstil, Sport 1 and 2, TV 2 TV 2 Play, Vimond, RiksTV, Screen Story (90%), Aventia Media (68%). Online: 6 276 6 276 100
- Cappelen Damm Egmont Fonden (Denmark) Book publishing: Cappelen Damm forlag, NorskeSerier, Flamme, Font, Fontini. Online: Storytel (50%), Book distribution: Sentraldistribusjon 1 302 1 302 100
Schibsted Blommenholm Industrier (Tinius Trust) (27%), Folketrygdfondet (9%), State Street Bank and Trust Comp (4%) Newspapers: VG, Aftenposten, Aftenposten Jr, Bergens Tidende, Stavanger Aftenblad, 5 local papers, Polaris Media (29%). Online: E24. Online classifieds: (90%). Other: Podme (91%). 8 888 14 623 61
NRK The Norwegian state TV: NRK1, NRK2, NRK3/Super, NRK TV (web). Radio: P1, P2, P3, mp3, Alltid Nyheter, P1+. Online: 6 023 6 023 100
Amedia Amedia Foundation Newspapers: 86 local newspapers, of which 10 are online only. 1 national online newspaper: Nettavisen 3 852 4 111 94
Gyldendal Must Holding AS (86%), Falck Frås AS (4%) Book publishing: Gyldendal Norsk Forlag, Tiden, Kolon. Book shops: Ark Bokhandel. Book distribution: Forlagssentralen, Lydbokforlaget/Fabel (50%). Book clubs: De norske Bokklubbene (48,5%) 2 521 2 521 100
Polaris Media Schibsted (29%), NWT Gruppen AB (27%), Must Invest (15%), Bank of New York (5%) Newspapers: 45 regional and local newspapers. Online classifieds: (10%) 2 301 3 684 62
Nordic Entertainment Group (NENT Group) Norges Bank (8%), Swedbank Robur Funds (7%), Schroders (6%) TV: TV3, V4, TV6, Viaplay, Viafree, Allente (50%). Radio: P4, P5, P6, NRJ 2 197 12 685 17
Discovery Communications (USA) Advance/Newhouse Communications Corp. (23%), John Malone (20%) TV: TVNorge, Fem, Max, Vox, Discovery Channel, TLC, Eurosport Norge, Discovery+, Eurosport Player 1 786 104 832 2
Aller (Denmark) Aller Foundation (90%) Newspapers: Dagbladet. Magazines: Allers, KK, Se og Hør, Vi over 60. Online: Dinside, Børsen, SOL, Lommelegen. Other: Adblogg, Ahead Group Norway 1 595 5 006 32
Forlagshuset Vigmostad & Bjørke Arno Vigmostad (50%), Arnstein Bjørke (50%) Book publishing: Vigmostad & Bjørke forlag, Fagbokforlaget. Book shops: Akademika, 926 926 100


Where the owners' share of voting power differ from the share of capital, share of voting power is used.

Both TV 2 and Cappelen Damm are wholly owned by Egmont - TV 2 from 2012 onwards and Cappelen Damm from 2021 - and their turnover are included in Egmont's. Both companies are still presented separately here because of their size and importance in the Norwegian media landscape. Turnover of Cappelen Damm in 2021 is estimated by Medianorway.

Schibsted's spinoff and reduced ownership in the classified giant Adevinta i july 2020 resulted in a significant drop in the media group's total turnover.

NENT's (now Viaplay Group) turnover in Norway is significantly reduced from 2020 onwards. The reason is partly the merger between NENT's TV company Viasat and Telenor's TV distributor and partly the sale of NENT's TV production companies. In May 2020 Viasat was included in the new company Allente where NENT owns 50%. Allente is not included in NENTs turnover.

The Aller Group's accounting period starts October 1 and ends September 30 the following year. Until 2016/2017 Aller's turnover in Norway is based on the annual report of Aller Holding in Denmark, recalculated from Danish kroner. From 2016/2017 the Norwegian turnover is based on information received directly from Aller Media Norway, in Norwegian kroner.

Egmont Fonden is both a self-owning, charitable foundation and a business-operating company. Information about turnover in Norway is provided by Egmont's management.


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