IRM is an independent and self-financed institute based i Sweden. IRM collects, analyses and publishes data on the Nordic advertising and media markets. 2005 onwards IRM has collected data on the Norwegian advertising market. IRM's statistics are based on reports from a range of media actors, and show net ad spend in different media channels. Discounts and commissions are excluded. Data also include classified advertising.
IRM - Institute for Advertising and Media Statistics
Sveavägen 45, 1 tr
111 34 Stockholm
Tlf.: +46 8 663 04 90
Fax: +46 8 663 04 99